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Have you ever thought about developing an application for Android, iOS, or Windows Phone? If the answer is yes, I think this is the right time for you to seriously consider creating an app.  

Of course, it takes a good deal of commitment, dedication, and concentration. But believe me, by studying the subject with passion and getting a good buzz, it is possible to get great results even if it’s your first experience.  

If you are interested in app development, you could focus on reading this guide. In this article, you’ll find the steps you need to complete in order to create an app. I’ll mention some programs you need to start developing applications for Android as well as the bureaucratic procedures that must be done to publish your own creations.  

However, don’t be afraid! In most cases, it is a matter of filling out a short online form. And you’re done. You don’t have to go to any office and you don’t have to wait for a “stamp” from a big boss. You will also find out how much you have to spend to keep your apps in the Google, Apple, and Microsoft stores.  

So if you are interested in understanding what you need to do to be able to create an app, I suggest you take a few minutes of your free time and read this article. Whatever happens, I assure you it will come in handy. So, are you ready? Yes? All right, let’s get started!  

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Create an App for Android 

The Android applications are based on a programming language that we can define as a “dialect” of Java, so to make them you need to download a free Java SE Development Kit software to your computer (Windows PC or Mac).  

If you do want to allow users to interface with the functionality of their devices, the APP does not make sense, it’s better to go for a mobile-friendly website. 

You should keep in mind that it’s necessary to create an app that can be downloaded from both the Google and Apple stores which together make up 96% of the market. 

There are basically 2 solutions to do this independently: 

  • Learn programming languages ​​and follow online guides and courses, even for free. 
  • Turn to freelance mobile app services or find a mobile app company.  

Important Note: Regardless of the platform, once you create an app, before “feeding it” to other users, I invite you to test its operation in order to identify any bugs and be able to solve them. To test the app, transfer the app to your smartphone or tablet, and experience its operation directly on it. Try to understand what is actually wrong and what works well, what should be changed or improved.   

As for the app maintenance, it’s a good idea to invest at least 20% of your initial app development budget into these activities. If you try to save on this, the results won’t be great. Believe me.  

What is an APP for?  

Here are some marketing activities that you can implement with your APP: 

  • Communicate effectively by sending immediate PUSH notifications 
  • Activate discount coupon 
  • Activate loyalty cards 
  • Increase the value and visibility of the brand 
  • Interact with the customer in a modern and effective way 
  • Loyalty and reach users who use smartphones 
  • Geolocate your users and take advantage of the GPS of smartphones 
  • Receive messages and photos directly from the APP 
  • Communicate with each client privately with restricted and protected areas 
  • Take advantage of the viral effect of users 
  • Save on printing and publication costs for catalogs and brochures 
  • Offer bookings of services directly in the APP 
  • Directly sell products and services in APP (E-commerce) 

Just think of the app as a great investment. With all these above-mentioned marketing activities you can promote your brand. So, treat an app like an investment. If you do in the right way, it should generate more leads, clients, revenues.  

The app is an essential thing for most of today’s businesses. Especially if you take into account that digitalization is on its rise now. So, take advantage of this great opportunity. 



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