If you’ve decided that it’s time to create a new website for your business, you may be grappling with the idea of using a template or opting for custom web design.

You should base this decision on a range of factors. Whether you opt for a custom design or a Windows 8 theme depends on which options suits your business best. To make that decision, you have to understand the difference.

Using Templates

Using a template is the easiest way to create a website. There are so many types of templates online that cater to a wide range of needs. However, you must make sure that the themes are responsive before you choose them.

Templates and themes usually have built-in features that offer users increased customization capabilities. The range of options might seem exciting. However, ultimately, the excessive bespoke features can slow down your website in terms of loading speeds and SEO performance.

If you use a template, it’s possible to ask a web developer to work out any kinks you may run into along the way. However, if it’s a template, it may be harder for them to fix your site because the coding is not their own


  • Templates are ideal for people with low budgets. The upfront cost is much cheaper.
  • Templates require less time to develop.



  • Many businesses use templates, meaning you won’t stand out as much if you do, too.
  • Some templates may not work on all devices.
  • You have limitations in terms of customization options.
  • Some templates aren’t search-engine-friendly.
Windows 8 Themes vs. Custom Web Development - What Should I Choose?

Custom Web Development

Custom websites give your business a voice. The process begins with understanding your target audience, the ways you plan to reach them, and the functions that your website needs to have to meet your goals.

To get started with custom web development, you may want to consider hiring a digital solutions agency like Icreon. The mission at Icreon is to strategize and implement digital initiatives that achieve lasting financial success.

SEO is another thing that has its hand in the success of a website. When you build a website, there are specific rules you need to follow. Themes aren’t always able to achieve this.

A custom web developer can optimize the site so that Google and other search engines can read the pages more effectively. This scaffolding leads to an increased likelihood of your website appearing on someone’s search results page.

One downside of custom web development is that it takes much longer to build than themes. The delay is because the developer has to make everything to your specifications. Ultimately, though, the site will reflect the personality of your business.

Even though it takes longer while to build, a bespoke platform can save you time in the future because it will be easier to update and customize.

When building a website from the ground up, you can quickly make changes and updates as needed. Custom designs also tend to be more responsive, meaning they are compatible will other devices like mobile phones and tablets.


  • A fully custom design that no one else has. You can innovatively and attractively incorporate your company’s branding.
  • Customized sites are easier to modify.
  • The site will undergo testing to work on all browsers.
  • The site will have optimization for search engines.
  • The site will grow with your business. If you have an idea of how you want your website to work in the future, your web developer can install features that give you room for growth.
  • Web developers stick around for support if you need help in the future.


  • Custom web development is more expensive than themes.
  • The process takes much longer than that of a theme.

Bottom Line

Ultimately, the decision is yours on whether a template or custom web development is more suitable for your business at this time. Weigh the options, along with your budget and business plan, and you should have a fully operational site in no time!



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