Americans are taking their financial security into their own hands by opening small businesses. Being in business for yourself can provide a fantastic sense of freedom and accomplishment, but this sense of freedom can present some unique challenges. 

Launching a startup in 2022 demands using the right technology tools for success. Keeping up with the latest advancements in business tech is crucial to the efficient, long-term cost-effectiveness of today’s startup. There are a few areas where these business tools can help increase business productivity.

Digital marketing tools

Putting forth the time and effort to develop an effective digital marketing strategy is table stakes for today’s startups. It will help launch the startup out on the right footing. Here are a few tools that can take your digital marketing efforts to the next level.

Virtual address

Using a virtual address will provide your small startup with an actual street address and the ability to view correspondence from anywhere at any time. Using a virtual address, you can lend credibility and professionalism to your startup before you’re ready to invest in physical office space. What’s more, you can remotely view your startup’s correspondence using the web or an app.

Social media platforms

Social media platforms like Instagram, Twitter, and Facebook offer effective communication with your customers quickly and cost-efficiently. Social media also helps generate excitement and engagement for your upcoming launches and funding initiatives. 

Email marketing platforms

Email marketing platforms like Mailchimp and Sendinblue allow simple updates to customers and subscribers about promotions and other company news.

Project management tools

Project management tools help bring order and sanity to the chaotic day-to-day world by boosting collaboration and efficiency. You can find two main options below. 

Wimi Teamwork

This tool centralizes all project management tasks in one place and allows categorized projects on dedicated channels. By putting all of your team’s tasks in one central hub, you can rest assured that everyone is on the same page. 


With Podio, you can automate workflow with customizable views. You and your team can easily track current and upcoming projects, so you’re never surprised by a deadline. 

Scheduling tools

Using scheduling software accessible to management and staff streamlines the process and makes organizing less time-consuming. The best scheduling tools offer analytical reporting to show scheduling weaknesses. 

When I Work

The When I Work scheduling tool allows collaborative communication with a web and mobile app on an easy-to-use platform.

Hello Scheduling

This software has an auto-scheduler that saves a lot of time, along with notifications to keep everyone up to speed on projects and updates.

Online business formation tools

Ensuring that the business has all of the proper paperwork completed and is operating within the law from the onset will help eliminate grave legal and financial consequences further down the road.

A couple of excellent online business resources include the Small Business Association and Legalzoom. The Small Business Association can help set up the company’s legal structure and business plan, while Legalzoom offers legal help and attorney advice.

Registered agent services

Registered agents keep the business’s legal status in the green by maintaining necessary paperwork and official correspondence. Depending on the business structure, you may need to name a registered agent when filing the initial paperwork with the state. 

Additional digital marketing and sales tools

Digital marketing and sales tools will help the startup grow. These tools maximize customer engagement and loyalty and manage customer relationships. Email marketing and SEO tools like Ahrefs or Moz can provide a strong foundation for the startup’s marketing plan.

Customer relationship management tools

Customer relationship management tools help your business find new customers and identify sales opportunities. HubSpot CRM and BigContacts are two budget-friendly CRM tools to get started.

Wrap up

Opening your startup is exciting, and ensuring that all of the tech tools are in place from the beginning will make things run much smoother.


Nick is a Software Engineer. He has interest in gadgets and technical stuffs. If you are facing any problem with your Windows, feel free to ask him.


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