When looking at how technology shapes certain industries, the event industry is generally not covered. It is not on the cutting edge of biomedical science or quantum computing. What tech trends in event planning do show is how technology is practically used by individuals attending events. Analyzing such trends can act as a watermark for what tech is readily accessible to the public, and what is not.
The smart wearable sector was estimated to
Another reason for event planners to quickly adopt wearable tech was for automatic data collection. Wearables are capable of collecting vast amounts of data. This data collection is without cost to visitor engagement making it doubly advantageous. This data can be used for interventions, as the data is collected in real-time, allowing for adjustments to be made during the event.
5G Internet Coverage
Currently, 4G LTE makes up approximately 75% of mobile connections in the US. Further research has revealed that mobile data traffic is expected to increase fourfold by 2021. 4G networks will not be able to cope and that is where 5G comes in due to low latency high-speed data transfer. To the event planner or hospitality manager, this opens up a world of possibilities
When providing event WiFi, venues themselves can provide a full 5G network. The more venues that roll out a 5G network will enable event planners to incorporate more augmented reality and virtual reality features into their events. 5G is expected to also improve event security as more cameras can track in real-time and improved services could prevent abductions.
While apps created for events is not by any means a new thing, branded multi-use apps for a specific event are becoming increasingly popular. Event planners soon realized by having a custom app they didn’t need to confine themselves to the app performing one function. Now apps can reserve tickets, allow for personalized event agendas, poll crowds in real-time, as well as generate metrics for better event management.
A great use case for such an app could be instances where a convention was running a competition, visitors could not only use an app to register, load funds, or find their way around, but could enter competitions like scavenger hunts that require visiting exhibitors and events. Images could be loaded to the app and used for marketing. The app would assist in active visitor participation with exhibitors, leaving a positive mark for future conventions.
The trends covered above are considerations for making the actual event a success, but what about before and all the planning that goes into hosting a successful event. A piece of software that is proving to be a must-have for an event planner, despite its fairly recent development is event-diagramming software. Software packages currently available are easy to use and more often than not feature drag and drop functionality. The programs are also cloud-based allowing the entire team’s access to plans so that no one is left in the dark. As a planning tool, it can be expected that these software packages will continue to grow from strength to strength.
Trends in event planning are a handy indicator of how people are using technology practically to provide better services and experiences to attendees. These trends also seem to follow global trends and can be used as an indicator of a specific technology’s success. In general, event planners are looking for technology that works while being efficient and cost-effective, while having a positive effect on user experience. These parameters can help technology developments in other economic sectors.