UX design is a relatively new direction.  Note that this is the experience a user gets when interacting with your product.  Thus, a UX designer is a specialist who deals with user-centered product design.

We are talking about design for a digital environment, so by product we mean sites or applications.  A UX designer takes into account all the needs and tasks of the user, all possible scenarios (for example, searching for a product in an online store by name or certain characteristics, placing an order with a choice of various payment and delivery methods, etc.) and business tasks and technical constraints.

As you can see, a UX designer is an unusual designer in our understanding, he is more immersed in user needs and business problems.  So far, there has been no word about the visual design.  The fact is that there is also a separate area – UI design.

UI – User Interface. This interface can be graphical (these are familiar elements: menus, banners, buttons, etc.), voice (remember voice assistants: Siri), tactile (for example, a response in the form of vibrations on a smartphone screen).

In practice, designers are more likely to work with a graphical interface.  Thus, a UI designer is an interface designer who is responsible for visualization: he draws various elements (buttons, forms, icons, etc.) and their states, and assembles them into a harmonious layout in a given style.

In practice, in the domestic market, many companies are looking for UX / UI designers.  Such a specialist should develop in both directions, since the work will have tasks for both design and visualization.

What to look for when choosing a designer and in general the main ux design trends.

What are the requirements for a UX designer

Basic requirements for a UX designer:

* understanding and ability to describe users;

* desire to delve into the customer’s business processes;

* conducting surveys, interviews, usability tests and processing their results;

* elaboration of user scripts;

* analysis of competitors;

* audit of current problems in the interface and proposal of solutions;

Ix designer

* design of the structure and navigation of the site / application;

* preparation of low-detail prototypes (wireframes), illustrating the main scenarios and transitions between screens;

* Ability to work with ready-made elements of the design system, UI-kit;

* development of interactive prototypes.

If you are applying to find a real specialist, then these requirements will be added:

* preparation of a detailed prototype;

* interface animation;

* description of layouts for transfer to development;

* creation and support of a library of components for UI-kit and design systems;

* control over the implementation of interfaces by developers.

And, of course, it’s important to note the personal qualities that a UX designer should have.  Together with HR we single out among them:

* teamwork skills.  Most often, such designers will have to interact with other designers, developers, analysts, managers, including on the part of the customer;

* analytical and critical thinking.  As you have seen above, designers have to work with a lot of information.  In addition, it is important to be able to process and structure it in such a way that it is easy for other team members to work with it;

* creative thinking.  It should help in finding a solution, not dwell on one option at the very beginning;

In fact, if you take seriously the search for such a specialist and follow the above tips, the search will not be as difficult as it might seem at first glance.


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