Every now and then, the marketing game in the business world is changing rapidly. Over the years, digital marketing has become very important and expanded in almost all industries. Since businesses are evolving, digital marketing is not what it used to be. Now, it has become more advanced and more focused on targeting potential customers.
Digital marketing is quite complex; that is why it is a bit of a challenge for every business to break into this field. To ensure success, you will need to work with professionals from online digital marketing agency who knows the best of the digital marketing world. And in order to evaluate the performance of your marketing efforts, you have to know which digital marketing analytics that genuinely matters. The analytics will tell you if you are doing right, and it will also show you what you are doing wrong. Without analytics, you will be guessing on what’s working and what’s not. And guessing game has no room in your business. You have to make sure that your marketing strategies are going to where it needs to be.
Below are the digital marketing analytics that has great importance for your business.
Traffic
The goal of your website is to generate traffic so you can promote brand awareness. However, your marketing initiatives must be generating targeted traffic. What does this mean? It means that you should be able to convert most of your traffic to targeted sales. Note that if you have millions of website hits, but none of these is converted, you end up with no sales, which is a terrible case for any business. This scenario won’t do any good to your business.
Targeted traffic are those visitors who are searching for answers, products, services and any other information that are already available on your website. This should be your primary aim. The reason for this is for you to generate sales.
When dealing with your traffic, you also examine how your visitors are interacting with your website. Notice how much they spend time in your site, how many pages they are viewing and whether they are returning customers or new visitors. You should be able to identify which page of content drives the most traffic and if there are opportunities to optimize your site to promote better user experience.
Once you’ve studied your traffic, you will know more about your visitors. This will help you understand how they are interacting with your site. Through this, you will then be able to develop an action plan to keep your visitors engaged and lead them buying you product or service.
Conversion
Everything you do in online marketing is intended to convert your site’s visitors into paying customers. Note that conversion doesn’t only cover sales, it also includes those people making appointments, contact you, and those were asking for free quotes. Therefore, a conversion is any action that brings your business closer to making a sale.
Conversion rates will give you an honest evaluation of whether your marketing strategy is on the right track. With help from analytics reports, you will know which part of your digital marketing gets the higher conversion. From this, you will be able to identify which of these visitors are going to be your best customers. If you have a weak conversion rate, you will also see which part of your strategy that needs more improvement.
By studying your conversion, you will start to familiarize what actions your audiences take before becoming a customer. Maybe they read two to three contents first, download a piece of information or receive three emails before agreeing to talk with your sales representative. This knowledge will help you progress your user’s journey to conversion.
Once you get to know your audience, you have to take action to boost your conversion rates. Maybe sharpen your ads to stand out more from your competitors, try new advertising approach and see how conversion rate changes and tighten your focus to a specific group of customers. With the insights you’ve taken from your conversion, you can develop better strategies to improve your marketing performance.
Site Load Speed
You want to increase your sales? All you have to do is make your site load faster. We all know how frustrating it can be to go to a site and wait a long time before it loads. In fact, 40% of people abandon a website that takes more than three seconds to load. If that’s the case, that’s a lot of traffic to lose.
Does the speed of your website really have an effect on your sale? Yes, it does. Search engines such as Google penalize sites that load slowly. Users, on the other hand, stop visiting those sites that take too much time to load. If your site loads slowly, you are likely to lose more traffic and sales.
To know the current speed of your website, the best app to use is Page Speed Insights by Google. The tool doesn’t only show you how fast your site loads; it’s also a helpful tool to help you find ways to improve your site. It will provide you with the necessary information that you can use to reduce the sizes of your files, reduce server calls and improve load speed.
The website load speed makes a big difference. It affects your users’ experience, your search ranking and your sales and conversion.
Knowing which digital marketing analytics that truly matters is essential to help you stay focused on the things that really important to your marketing initiatives. The data you gathered from the above analytics can help understand not only your customers but also improve your ways on how you market your products or service to them.
In doing digital marketing, you should dig deeper to understand why numbers are behaving the way they are. Through analytics, you will be able to improve your strategies to meet your customers’ needs. No matter what industry you are in, your online marketing can only be effective if you track your progress and improve your efforts over time.
