Localization is an essential part of a successful expansion that increases the outreach of your website. To make the page understandable and presentable to visitors from various regions, web server owners create multiple versions of an entire site to break language and cultural barriers and help everyone enjoy presented content and services.
Information technologies give companies and business-minded individuals the tools needed for connecting with larger client bases and reaching customers that could benefit from visiting the page the most. Depending on your business model or intended use of a site, the majority of your traffic may originate from a single region speaking the same language, or it may be scattered all around the world, making localization a necessity.
The need for localizing your website may occur at different stages of its existence but understanding the process and its main parts will help you create a universally applicable page that will welcome visitors from many regions, speaking different languages. In this article, our goal is to educate the readers on website localization and its benefits. In the end, we will address how a complementary tool, like a residential proxy, will help you get your website ready for visitors from other countries. Residential proxies are mainly internet privacy and anonymity tools, but their flexibility also aids website localization tasks by providing different internet entry points. We recommend getting a residential proxy from a legitimate provider to get the benefits of a service and avoid the risks that come with free proxies.
The main benefits of localization
For most modern businesses, globalization is not only an important goal but a necessary process to compete with other players in the market. Because every company has access to the web and its resources, most of the outreach and publicity comes from search engines and other information systems. Because of it, your website can encounter visitors from all over the world.
Of course, there are companies whose unique product is only suitable for a local market, but even these businesses can benefit from localization. Let’s say that the service you provide is exclusive for clients for a particular reason. At a first glance, this should make the need for localization obsolete. However, the page can encounter visitors from the same region that do not speak its native language.
While the degree of benefits varies, every website can reap the advantages of website localization. Creating the template that will help you adjust the main version of a page into numerous unique iterations based on language and culture will ensure that anyone that visits it can understand the displayed content.
We will address a few ways a web owner can localize their website. Here are the essential parts of the localization strategy:
Internationalization guarantees that created products and services are built in such a way that makes them applicable to other markets. In a case of a website, it has to endure language and structural changes and apply them in a way that does not disrupt the page’s functionality. Once your site is translated into several targeted languages, the structure must remain intact or be changed to complement cultural differences. When the website can withstand these changes and new iterations function properly, the page can be localized.
Localized marketing strategies
Expansion to new regions requires an investment of resources to create a firm present in a new local market. While internationalization and translation cover the language representation on a website, other moving parts will help you create a stronger presence. Localized marketing involves the translation of ads or the creation of new ads for the market and blog articles that resonate with readers in the new region. Anything that represents and advertises your company in a new market should be localized to attract local customers.
Choose regions appropriately
Choosing a region for expansion may not seem like a difficult task, but without active scouting of opportunities you can miss out on distant markets that have a high demand for your product. Companies that are true specialists with the best or unique products should localize in the most profitable markets. Of course, localizing into neighboring regions is a good default option if you are not dealing in specialized products and services but goods suitable for the general population.
Testing localization with proxy servers
Proxy servers help web server owners test localized websites. These intermediary servers help us change the IP address and the entry point through which we access the web. Once the website is localized, it should load different versions of a site based on the IP of incoming data packets. You or your company employees need to get the address from the region you are trying to localize to see how the site looks to test the localized and internationalized website. Fortunately, we have great proxy providers that supply customers with IP addresses from all over the world, so you should have no problem getting the network identity that will allow you to test the localized website. Once everything is done, visitors from a targeted region should have an easy time consuming the presented content and purchasing your goods and services.